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Case Study
Furniture Hardware Industry

How Tencon Hardware
Automated Sales

Moving from "word of mouth" to a predictable, 24/7 automated sales engine that outperformed their paid ads campaigns in 30 days.

36

Qualified Leads

3

Deals Closed

21%

Reply Rate

28x

ROI vs Ads

Tencon Hardware Trading Logo

Company Profile

  • ClientTencon Hardware Trading
  • LocationPenang, Malaysia
  • GoalExpand distribution to Interior Designers in Alor Setar & Other States.

"We wanted to grow outside Penang without opening new branches. Blue1 made that possible."

— Sales Director

The Challenge

Limited by Geography

Tencon had a strong foothold in Penang but struggled to reach potential clients in other states like Kedah (Alor Setar) and Perak without hiring a dedicated travelling sales team.

They specifically wanted to connect with Interior Designers and Renovation Contractors in these new regions, but cold calling from a distance was ineffective and low-trust.

The Blue1 Solution

AI Guided B2B Extraction

We deployed the Blue1 Engine with a specific targeting configuration:

  • Hyper-Local Targeting

    Filtered for "Interior Designer" and "Renovation Contractor" specifically in Alor Setar, Sungai Petani, and Ipoh.

  • Decision Maker Verification

    The AI verified email validity via SMTP headers to ensure 0% bounce rate on critical outreach.

  • Value-First Messaging

    Instead of "Buy our hardware", the AI crafted messages about solving supply chain delays—a known pain point in the industry.

The Outcome

A Predictable Pipeline

Within 48 hours of launch, Tencon received their first positive reply. Over the course of the first month, the system engaged 200 companies automatically.

The result was 36 qualified conversations started without a single cold call. 3 of these converted into long-term supply contracts immediately, covering the cost of the software for the next 5 years.

Ready to replicate these results?

Stop relying on luck and referrals. Build a predictable engine today.