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Case Study
Furniture Hardware Industry

How Tencon Hardware
Automated Sales

Moving from "word of mouth" to a predictable, 24/7 automated sales engine that outperformed their paid ads campaigns in 30 days.

36

Qualified Leads

3

Deals Closed

3.7%%

Reply Rate

3x

ROI vs Ads

Tencon Hardware Trading Logo

Company Profile

  • ClientTencon Hardware Trading
  • LocationPenang, Malaysia
  • GoalExpand distribution to Interior Designers in Alor Setar & Other States.

"We wanted to grow outside Penang without opening new branches. Blue1 made that possible."

— Sales Director

The Challenge

Limited by Geography

Tencon had a strong foothold in Penang but struggled to reach potential clients in other states like Kedah (Alor Setar) and Perak without hiring a dedicated travelling sales team.

They specifically wanted to connect with Interior Designers and Renovation Contractors in these new regions, but cold calling from a distance was ineffective and low-trust.

The Blue1 Solution

AI Guided B2B Extraction

We deployed the Blue1 Engine with a specific targeting configuration:

  • Hyper-Local Targeting

    Filtered for "Interior Designer" and "Renovation Contractor" specifically in Alor Setar, Sungai Petani, and Ipoh.

  • Decision Maker Verification

    The AI verified email validity via SMTP headers to ensure low bounce rate on critical outreach.

  • Value-First Messaging

    Instead of "Buy our hardware", the AI crafted messages about solving supply chain delays—a known pain point in the industry.

The Outcome

A Predictable Pipeline

Within 48 hours of launch, Tencon received their first positive reply. Over the course of the first month, the system engaged 1000+ companies automatically.

The result was 36 qualified conversations started without a single cold call. 3 of these converted into long-term supply contracts immediately, covering the cost of the software for months to come.

Ready to replicate these results?

Stop relying on luck and referrals. Build a predictable engine today.